Based on past experiences of designing hospitality interiors from pubs, bars, restaurants to a 5-star hotel, has allowed me the opportunity to gain an in-depth understanding of how the industry actually works. In my opinion, the success of any hospitality interior must be directed at the appropriate target market and involves a well researched, in-depth and critical analysis in its own right, which entails dissecting the client brief with the primary focus being the targeted end-user.
Essentially, hospitality design is an indirect form of marketing through effective design.
During my early years within the hospitality industry, I have felt restricted and governed by real-life issues such as direct client engagement with their strong beliefs. As a result, I have seen my projects from a one angle perspective, therefore, lacking a neutral unbiased viewpoint. In recent years, this no longer stands true after rigorous self-assessments. Experience has taught me to be firm yet critical while offering my clients the highest level of concise, clear and unbiased advice. As a result, been at liberty to produce profound concepts within this competitive industry.
Affirming my understanding of contextual design processes and working in sync with the interior architecture of a building to create a sense of belonging and integration has vastly improved my spatial planning abilities. A seamless and harmonious adaptive re-use of space can only be achieved by linking the new design to the pre-existing interior architecture. In other words, finding a balance between positive and negative space with the negative space being the internal architecture.
I have concluded that great hospitality interior spaces are not just about meeting the client brief, budgets and aesthetic appeal to the end-user. Having an understanding of behavioural psychology (human responses shaped by the surrounding environment) is one way of creating a multi-sensory environment where occupants can forget inhibitions and positively connect with their surrounding. Another area of drastic personal improvement over the past few years was gaining a clear understanding of human factors such as proxemics and ergonomics where the end-user can collaborate effortlessly in a safe and comfortable environment,
Well-designed hospitality and retail venues, in my opinion, are all about understanding the context of both the end-user, the staff and the business objectives. By gaining a thorough understanding of the business drivers through extensive and comprehensive research and making calculated decisions. Currently being in an ardent position, I can confidently and profoundly advise my clients on making sound business decisions.
Tags: interior architecture and design, interior design, hotel interior designers surrey, restaurant interior designers surrey, hotel interior design, interior design, interior designers surrey, restaurant interior design, surrey, Weybridge, commercial interior design, interior architecture surrey, interior architects, interior design surrey, interior designers surrey, interior design surrey, interior designers surrey england uk
