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Moody Hotel Design by Jessica Lightbody Interior Designers London
Hotel Interior Designers London


As we enter 2025, the hotel industry is undergoing a remarkable transformation. Guests are seeking more personalised, immersive, and memorable experiences, prompting designers to innovate like never before. Jessica Lightbody Interior Architecture and Design offers an expert look at the leading hotel interior design trends in London and beyond. For those searching for the best hotel interior designers in London, this comprehensive guide covers everything from sustainable materials to advanced digital integrations. Here are the key design trends shaping luxury hotel interiors for 2025, curated by our London-based team.


Biophilic Design: Bringing Nature Indoors

Biophilic design has evolved from a trend into a fundamental approach to design, particularly in hotel interiors. Leading hotel interior designers in London are incorporating indoor gardens, lush greenery, and natural materials to create tranquil, nature-inspired spaces that promote wellness. Green walls, water features, and reclaimed wood bring a natural feel, while open-air terraces and balconies filled with native plants are now common features in 2025 hotel interiors. This emphasis on greenery and biophilic elements provides guests with a connection to nature even in the heart of the city.


Sustainability in Hotel Interior Design

In 2025, sustainability in hotel interior design has moved beyond being an option—it’s a priority. Hotels are adopting sustainable practices, from using recycled and eco-friendly materials to integrating energy-efficient lighting and carbon-neutral design elements. At Jessica Lightbody Design, we’ve observed a growing demand among hoteliers for locally sourced materials and furnishings made from recycled or reclaimed elements, which reduce environmental impact while adding unique, characterful touches.


The best hotel interior designers in London are also enhancing energy efficiency by incorporating smart thermostats, solar panels, and low-energy lighting, which all contribute to reduced operational costs while meeting the eco-conscious expectations of today’s travellers.


Personalisation and Digital Integration

With technology rapidly advancing, hotel interior design in London is embracing digital solutions to offer personalised experiences that cater to each guest’s preferences. By 2025, luxury hotels offer rooms equipped with smart technology that allows guests to customise lighting, temperature, and even scent. At Jessica Lightbody Interior Architecture and Design, we integrate innovative technologies, such as virtual concierges and smart control systems, enabling guests to personalise their stay and interact with hotel services through their mobile devices.


Augmented reality (AR) and virtual reality (VR) are also gaining traction, allowing guests to preview rooms, explore amenities, and even experience local attractions before booking.


Flexible and Multi-functional Spaces

Flexibility is a major focus in hotel interior design for 2025. With a rising number of guests working remotely, hotels now feature adaptable rooms with modular furniture, soundproofing, and ergonomic setups. The design of these multi-functional spaces aims to meet both business and leisure needs, allowing guests to transform their rooms from workspaces during the day to relaxing retreats at night. Our approach at Jessica Lightbody Design reflects this growing demand for flexible hotel interiors in London and beyond, creating rooms that offer versatility, comfort, and style.


Minimalism with Luxury Detailing

Minimalism remains a popular aesthetic in hotel interior design, yet in 2025, it’s being enhanced with luxury finishes. High-quality materials such as marble, brass, and plush fabrics add sophistication, while clean lines and uncluttered layouts bring a calming feel to hotel interiors. This understated elegance is particularly sought after by top hotel interior designers in London, who balance simplicity with opulence to create a timeless atmosphere that appeals to discerning travellers.


Celebration of Local Culture and Art

Incorporating elements of local culture and artistry has become essential in hotel interior design in London and across the UK. By featuring works from local artists and unique decor items that reflect the cultural heritage of the location, hotels provide guests with a more meaningful and memorable experience. Many of our projects involve close collaboration with local artisans and designers, allowing us to create spaces that are not only beautiful but also celebrate the rich history and artistic spirit of the area.


Wellness-Driven Design

As wellness continues to grow as a priority for travellers, some of London's best hotel interior designers are integrating wellness-driven elements into hotel spaces. From meditation pods to yoga studios and sleep-enhancing features, hotel interiors in 2025 are thoughtfully designed to support relaxation and rejuvenation. Jessica Lightbody Interior Design creates wellness-focused rooms that include air-purification systems, blackout blinds, and high-quality bedding, ensuring guests can unwind and rest in comfort.


Dynamic Communal Spaces

Hotel interior design in 2025 places a strong emphasis on communal areas designed to foster social interaction. Communal lounges, co-working spaces, and open-plan lobbies with inviting lighting and comfortable seating create a welcoming environment where guests can meet, work, or simply relax. With many hotels in London striving to be more than just a place to stay, these social spaces are carefully crafted to reflect the hotel’s character and enhance the guest experience.


Retro and Vintage Influence

Retro-inspired design elements are experiencing a revival in hotel interiors, blending classic charm with modern comfort. Mid-century furniture, bold colours, and vintage-inspired details add a sense of nostalgia, giving hotels a unique identity. At Jessica Lightbody Interior Architecture and Design, we often incorporate retro accents that are locally sourced or crafted, adding a sustainable touch to the design while creating a distinctive aesthetic that appeals to both domestic and international guests.


Bathrooms as Spa-like Sanctuaries


In 2025, hotel bathrooms are transforming into spa-like retreats, complete with rainfall showers, luxurious soaking tubs, and premium amenities. Guests now expect more than a functional bathroom; they want a space to unwind and pamper themselves. As one of the best hotel interior designers in London, our team at Jessica Lightbody Interior Architecture and Design creates spa-inspired bathrooms with natural stone, carefully chosen lighting, and features like in-room aromatherapy to offer an elevated experience of relaxation.


Creating Memorable Experiences Through Thoughtful Design - In 2025, hotel interior design in London is setting new standards with a blend of luxury, sustainability, and technology. From biophilic designs to retro influences, Jessica Lightbody Interior Architecture and Design stays at the forefront of these trends, creating exceptional interiors that leave a lasting impression. For those seeking the best hotel interior designers in London, our comprehensive approach delivers innovative solutions tailored to elevate the guest experience while respecting the environment.


To learn more about how Jessica Lightbody Interior Architecture and Design can bring these trends to life in your hotel project, get in touch for a no-obligation consultation.



Let's take a closer look at the differences. Coastal/Seaside and Nautical Interior Design styles are the most frequently misunderstood design styles. Coastal and nautical interior design both draw inspiration from the sea and its surroundings, but there are some critical differences between the two styles.


The nautical interior design style is generally associated with maritime class and sophistication.
Nautical Interior Design by JL

Nautical Interior Design

The nautical interior design style is generally associated with maritime class and sophistication. It resembles luxury super yachts and boats. Nautical interior design tends to be more focused on the functional and practical aspects of seafaring, with an emphasis on sturdy materials such as wood, metal, and leather. This style often includes marine-inspired elements such as compasses, maps, and anchors and may feature darker blues and reds in its colour palette. Nautical interior design involves navigation, boating, yachting, navel, sailing, and maritime. However, the nautical interior design theme can massively vary from super luxurious and sophisticated.


The coastal style is defined by the property's location on the coast.
Nautical Interior Design by JL

Coastal/Seaside Interior Design

What exactly is a coastal interior design style? When we think coastal or seaside, most people associate the style with blue and white stripes, beach hut printed cushions, anchors and seashells.


The coastal style is defined by the property's location on the coast. Approximately 620,000 kilometres (372,000 miles) of the land on Earth is coastline, accounting for more than one-third of the total human population. So it entirely depends on your geographical location and which coastline you're referring to. Coastal design styles can vary dramatically depending on climate and culture. A British Colonial style in the Indian subcontinent, North America, Africa, and Australia, for example, will defer to a Jersey coastal style due to differences in location, climate, sand, culture, and so on.


Use colour and texture to reflect natural beach elements such as surf/waves, sand, seagrass, wind and sky. Natural elements such as raw, light wood, seashells, and coral are commonly used in coastal interior design. Colours such as blues, whites, and sandy neutrals should be used. This look frequently incorporates beachy accessories like woven baskets, rope accents, and driftwood, as well as patterns like stripes or ocean-inspired prints.


To incorporate moody colours into your scheme, use more rustic elements and materials such as zinc and steel with colours of rusty metals and distressed washed-out (once vivid) colours and their complimentary colours like orange rust and turquoise. Draw inspiration from weather-beaten little fishing boats using colours of decay and weathered distressed paint colours.


Rustic coastal interior design combines elements of both rustic and coastal styles to create a warm and inviting space with a beachy feel. Here are some key features of this style:

  • Natural materials: Rustic seaside design often incorporates natural materials such as wood, rope, and jute to create a warm and cosy atmosphere.

  • Colour palette: This style typically uses a colour palette of blues, whites, and sandy neutrals, with accents of darker colours such as navy or brown.

  • Coastal-inspired decor: Rustic seaside design often includes decor elements such as sea-inspired art, ship models, compasses, and maps.

  • Rustic touches: To create a rustic feel, this style incorporates elements such as distressed wood furniture, vintage decor, and exposed brick or stone walls.

  • Texture: Rustic seaside design uses texture to create visual interest and depth, with elements such as woven baskets, textured pillows, and natural fibres.


Overall, the seaside/coastal interior design is a charming style that combines the relaxed feel of coastal decor with the warmth and texture of white-washed distressed rustic elements. It's an excellent choice for anyone who loves the casual beachy vibe but also wants to add a touch of rustic charm to their property.


In summary, there are numerous styles of maritime interior design, each with its own distinctive qualities and attributes. The following are some of the most popular types of interior design:


Coastal: This style is distinguished by the use of light, airy hues, such as blue and white, and natural materials, such as wood and seagrass.


Classic Nautical: This design style is distinguished by the use of navy blue, red, and white hues, stripes, and sailing-inspired motifs such as anchors and ropes.


Tropical: This design style incorporates beach and ocean elements with vibrant colours, natural textures, and lush vegetation.


Contemporary: This style takes a modern approach to nautical design by emphasising clean lines, minimalism, and simplicity.


Rustic: This style employs distressed wood, natural fibres, and neutral hues to create a warm and inviting environment.


Industrial: This design style employs metal accents, exposed brick, and rough textures to create an edgy and unrefined appearance.


In general, maritime or coastal interior design styles vary in their approach to incorporating oceanic and coastal elements into a living space, and the specific features and characteristics of each style will depend on the preferences and design objectives of the individual.


About Jersey's unique Coastline and how to create a typical Coastal Design

Jersey is located in the English Channel, just off the coast of Normandy, France, and are a British Crown Dependency. The island is approximately 14 miles (22.5 km) long and 5 miles (8 km) wide, with a 50-mile-long (80-km-long) coastline. A variety of beaches, cliffs, bays, and rocky outcrops comprise the Jersey coast, which is renowned for its breathtaking natural beauty.


Here are a few of the Jersey Channel Islands' coastal highlights:


Jersey has numerous beaches that cater to a variety of interests. St. Brelade's Bay is renowned for its golden sand and clear water; St. Ouen's Bay is a favourite among surfers; and Plemont Bay is surrounded by cliffs and has a waterfall.


The Jersey coastline also features cliffs that provide breathtaking views of the ocean. The North Coast Cliff Path, which runs from St. Catherine's Breakwater to Grosnez Castle, and the South Coast Cliff Path, which runs from St. Helier to St. Aubin, are two of the most popular cliff walks.


Jersey's coastline features a number of picturesque bays, including Greve de Lecq Bay, which is surrounded by cliffs and has a small harbour, Bouley Bay, which is a small fishing port, and Bonne Nuit Bay, which has a pebble beach and is popular with swimmers and kayakers.


Seymour Tower, a 16th-century fortification that is now a holiday cottage; La Corbiere, a lighthouse that marks the southwestern tip of Jersey; and Les Ecrehous, a group of uninhabited islands and rocks that are popular with divers.


The Jersey Channel Islands coastline is a beautiful and diverse landscape that offers something for everyone, whether you're seeking a day at the beach or a challenging cliff walk.


How can you design an interior space inspired by a rugged coastline and create a unique and dramatic look. Here are some tips to help achieve this look:


Choose natural materials: When designing a rugged coastline interior designed space, it is essential to use natural materials. Consider using raw wood, stone, and exposed brick to create a genuine and rustic atmosphere. Consider using reclaimed or salvaged materials to increase the space's ruggedness.


Utilise a palette of neutral colours: A palette of neutral colours can help create a calming and grounded environment in a rugged coastal space. Choose hues that reflect the coastal environment, such as deep blues, greens, greys, and browns. Consider using earthy tones and subdued hues to achieve a natural and organic appearance.


Layering textures can create a sense of depth and complexity in an interior space inspired by a rugged coastline. Create a tactile and sensory experience with materials such as rough-cut wood, woven textiles, and natural fibres. Consider using rugs, blankets, and decorative pillows to add cosiness and warmth to the room.


Including natural light is essential when designing an interior space for a rugged coastline. Large windows and skylights can help bring the outdoors inside and establish a connection with nature.


Consider sheer window coverings to maximise natural light without sacrificing privacy.

When selecting furniture for an interior space on a rugged coastline, choose pieces that are durable and robust. Consider using furniture with simple designs and clean lines to achieve a minimalist and contemporary aesthetic. Consider using leather, canvas, and metal to create a rugged and industrial aesthetic.


By incorporating these tips into your interior design, you can create a space that captures the beauty and rawness of the natural environment and evokes a rugged coastline.



Unveiling the Secrets of Successful Hotel Interior Design: A Look into the Psychology and Expertise of Hotel Interior Designers in London

Hotel interior design, hotel design London, England
Hotel Interior Design London

When stepping into a hotel, the first impression is often shaped by its interior design. The ambiance, aesthetics, and functionality play a pivotal role in enhancing guest experience. This crucial aspect of hospitality, known as hotel interior design, is a blend of art, science, and psychology. Understanding the psychology behind it and the expertise of interior designers is vital in creating a successful hotel interior.


The Art and Science of Interior Design

Interior Design: A Symphony of Aesthetics and Functionality

Interior design is a dynamic discipline that integrates creativity with functionality. It encompasses the art of arranging a space to create a harmonious and visually pleasing environment that aligns with the purpose and function of the space. In the realm of hotels, this involves creating an inviting and comfortable atmosphere that complements the brand identity and meets the needs of guests.


Expertise of Interior Designers in London

In London, a region known for its elegance and sophistication, interior designers possess a unique expertise. They blend traditional British aesthetics with modern design trends, tailoring their approach to suit the client's preferences and the purpose of the space. Their proficiency in understanding the local culture and preferences plays a crucial role in crafting exceptional hotel interiors.


What Makes a Successful Hotel Interior Design?


Understanding the Brand and Target Audience

A successful hotel interior design begins with a thorough understanding of the hotel's brand identity and the preferences of its target audience. The design should reflect the brand's values, creating a cohesive and memorable experience for guests.


Functional Layout and Flow

Efficient space planning is fundamental. A well-organized layout ensures optimal use of space, smooth traffic flow, and accessibility. Every area, from the reception to the guest rooms and dining spaces, should be seamlessly connected, making the guest's journey through the hotel effortless and enjoyable.


Aesthetic Appeal

Aesthetics play a crucial role in leaving a lasting impression. Colour schemes, lighting, textures, and furnishings should align with the desired ambiance. For instance, warm and inviting tones in communal areas can evoke a sense of comfort and conviviality.


Integration of Technology

Modern hotels often integrate cutting-edge technology seamlessly into the design. Smart room controls, interactive interfaces, and innovative amenities enhance the guest experience and portray the hotel as contemporary and efficient.


Sustainability and Environmental Considerations

An increasing focus on sustainability calls for eco-friendly design elements. Incorporating energy-efficient lighting, recycled materials, and sustainable practices not only aligns with environmental ethics but also resonates with conscientious guests.


The Psychology Behind Hotel Interior Design


Colour Psychology

Colours evoke specific emotions and moods. For instance, soft blues and greens can create a sense of calmness and relaxation, ideal for hotel bedrooms. Understanding colour psychology helps designers choose the right palette to elicit desired emotional responses.


Spatial Perception

The way a space is designed and laid out can influence how guests perceive it. A balance between open spaces and cosy nooks can create a sense of expansiveness and intimacy simultaneously.


Comfort and Well-being

Hotels are places of rest and rejuvenation. Incorporating elements that enhance comfort, like plush furnishings, ergonomic designs, and soothing lighting, contributes to guests feeling relaxed and cared for.


Successful hotel interior design is a strategic blend of art, science, and psychology. With expert interior designers in London at the helm, hotels can create spaces that captivate guests, align with their brand, and leave a lasting impression, ensuring a delightful stay for every visitor. If you're looking to transform your hotel space, trust the expertise of interior designers in London to craft an exceptional and memorable interior design.



In Summary


Hotel interior design in London is pivotal for your establishment's success. Choosing a designer who aligns with your vision and brand values is crucial. Good design is integral to successful business, making the right choice imperative for commercial ventures.


As qualified and accredited designers, we are able to advise our clients on a vast range of diverse styles from around the globe. Styles ranging from as early as 17th century British and French interior architecture & design period styles through to the latest contemporary and eco-trends. The successful execution of a boutique hotel interior design is having the knowledge to fine-tune every aspect to effortlessly offer the best guest experience. The hotel industry is an extremely competitive market so therefore the hotel design itself cannot just be comfortable and luxurious but needs to stand out from the crowd on many other levels.


With an abundance of Britain's rich historic architecture and listed buildings scattered throughout the city of London, especially luxury boutique hotels, restaurants and other commercial buildings, we can skillfully and seamlessly merge new ideas with local and traditional influences. Having the right interior designer could significantly enhance not only the aesthetics of a property, but it's value. Every hotel in close proximity to each other should have its own unique personality and character to set it apart from the competitor.


We specialise in Hotel Interior Design in London. As hotel designers, our focus is on the all-important guest experience. Taking a closer look..


The hospitality industry is highly crowded in Europe and even more saturated in touristy London. With a multitude of options available on the market, how do travellers and guests differentiate between the various options in the market? What is the psychology that affects purchase decisions when it comes to checking into a hotel? This is a question that involves the right balance and ultimately the all-important guest experience. A good hotel that can attract repeat guests isn’t an easy thing to achieve. Everything from the type of cloth used on your tables, to the attire of the waiters, to the tiny smudge on the wall that you think no one will notice, it all matters. Running a hotel isn’t an easy task, more so, running a successful hotel. Challenges faced by hotel owners are quite long and comprehensive;


If you're in need of hotel a interior designer in London, choosing the right design team is crucial to the success of your establishment. At our firm, we understand that good design is essential for a thriving commercial business. Our experienced and accredited hotel interior designers not only grasp your vision but also align with your brand values and business objectives.


As qualified professionals, we offer expertise in a wide range of design styles, from 17th-century British and French interior architecture to contemporary and eco-trends. We understand that executing a boutique hotel interior design requires careful attention to detail to ensure the best possible guest experience. In a highly competitive hotel industry, your design must not only be comfortable and luxurious but also stand out from the competition.


London's architectural landscape is rich with historic and listed buildings, particularly in the luxury boutique hotel and restaurant sector. Our team excels at seamlessly blending new ideas with local and traditional influences, enhancing both the aesthetics and value of the property. We believe that every hotel should have its unique personality and character, setting it apart from competitors.


As hotel interior designers in London, we prioritise the guest experience above all else. We understand the psychology behind purchase decisions and the importance of creating a memorable stay. Every detail matters, from the choice of fabrics to the attire of the staff. Running a successful hotel requires meticulous care and attention.


Hotel owners face various challenges, including competition from large chains, a lack of design talent, and the cost of redesigning their establishments. However, by engaging the services of a professional interior designer, these challenges can be effectively addressed.


With our experience and expertise, we can guide you through the redesign process, enhancing the experience for your guests. We understand the significance of meticulous care, including the coordination of colors throughout the establishment and the selection of appropriate artwork.


Reimagining your hotel may seem like a daunting task, but with the help of our expert hotel interior designers, you can reduce your effort and maximize your return on investment. We offer professional advice on designing listed or historic hotels, restaurants, and commercial properties. Feel free to contact us at Jessica Lightbody Design for a no-obligation consultation and let's craft a strategy to boost both guest loyalty and quantity.


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